Interactivity: The Music Video 2.0
It was only a matter of time before somebody updated the music video for the age of interactive media. That somebody is Director Sam Jones. With the aide of interactive production company Tool of North America, Jones created a choose your own adventure version of the Cold War Kids' "I've Seen Enough", in which users can customize the video and the song in an almost infinite amount of combinations. Shot inside a dimly lit studio, the video captures the band playing and recording four variations of the song. Filmed individualy, each band member plays their part four separate times, each time changing instrumentation while maintaining the same tempo. The resulting video is actual...Read more